PBL 8 (1.4.)

PROBLEM
How to use data in media planning?

Learning objectives

1. Characteristics of media (types of media)

According to e Notes MBA there are two types of media: mass media and interpersonal media. From the picture below you can see all the forms of mass media (outside is not included).

Source: http://www.e-prest.com/english/pr/features.html

2. What is media planning?

According to e Notes MBA media planning "is the process of designing a strategic course of action that shows how advertising space and time can be used to present the message in order to achieve the advertiser's goal."

Source: http://armdigital.in/site/wp-content/uploads/2013/09/media-planning.png

Sources:
http://www.enotesmba.com/2012/07/mba-notes-media-characteristics.html